Amy Webb thinks a lot about how emerging tech might affect the news industry, from anticipatory computing to the increased usage of smart virtual personal [...]
In recent years news publishers have grappled with an uncomfortable realization: The traditional revenue streams of display advertising and reader subscriptions may not be sufficient [...]
The potential for native advertising is enormous. For some publishers it’s already more than just potential — BuzzFeed draws all of its revenue from the [...]
Sponsored content / native advertising appears in many ways. There is no single form, but rather a continuum from banner ads to social media content [...]
There are four distinct models that we’ve seen so far, each with varying levels of involvement from the publisher and brand: Underwriting model: The brand [...]
The resounding consensus we heard from summit participants was that upholding the publisher’s own brand and integrity, and thereby its readers trust, is an important [...]
As we noted in our discussion of the four business models for sponsored content, there are varying levels of involvement from the brand and the [...]
Most publishers at our summit said they track all the typical content metrics when measuring the reach of sponsored content — views, unique visitors, time [...]
Even the best experts we gathered for our summit acknowledged some areas where knowledge is missing. Reader impact: For one, it’s difficult to know what [...]
We asked participants in our Thought Leader Summit on sponsored content to give us some specific information via a survey. Here were their responses: Publishers [...]
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