Related reading We recommend the following resources and articles that were based on or closely related to our sponsored content summit discussion. Defining and mapping [...]
As publishing has moved to digital forms, journalists have discovered it is quite possible — and sometimes preferable — to tell a news story without [...]
You may encounter media today from any number of sources, from traditional news sources to social media to email. How do you know what to [...]
What is the impact of journalism, and how can it be measured beyond audience reach and website traffic? Those questions are tackled by Charles Lewis, [...]
News companies, especially newspapers, were historically organized to pursue mass audiences. The goal was to build up the biggest possible audience by covering the widest [...]
If the last decade in news was defined by the migration of audience to the web, the next will be defined by the shift to [...]
As news organizations increasingly rely on subscription revenue, this shift demands a new approach toward audience. Publishers must understand user behavior better, take advantage of [...]
Moving a media organization from free to paid content requires more than a meter. It also demands new skills, a deeper understanding of the audience, [...]
David Sassoon is the founder and publisher of InsideClimate News, a 6-year-old news nonprofit that just won a Pulitzer Prize in national reporting for a [...]
One path for transforming a local media company for the digital age is to build brand not simply around the traditional notions of news and [...]
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