What is the impact of journalism, and how can it be measured beyond audience reach and website traffic? Those questions are tackled by Charles Lewis, [...]
News companies, especially newspapers, were historically organized to pursue mass audiences. The goal was to build up the biggest possible audience by covering the widest [...]
If the last decade in news was defined by the migration of audience to the web, the next will be defined by the shift to [...]
As news organizations increasingly rely on subscription revenue, this shift demands a new approach toward audience. Publishers must understand user behavior better, take advantage of [...]
Moving a media organization from free to paid content requires more than a meter. It also demands new skills, a deeper understanding of the audience, [...]
David Sassoon is the founder and publisher of InsideClimate News, a 6-year-old news nonprofit that just won a Pulitzer Prize in national reporting for a [...]
One path for transforming a local media company for the digital age is to build brand not simply around the traditional notions of news and [...]
In a media environment where better content is just one click away, publishers should focus intensely on the subject areas about which their communities are [...]
A critical strategic goal for most local media companies is to learn how to grow digital revenue – rather than focusing most resources on managing [...]
The Pew Research Center’s Project for Excellence in Journalism released case studies of newspapers beating industry norms in revenue, either in digital or print. The [...]
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