News Blog

Identify one local creator your newsroom could learn from.

Whether it’s an engaging personality breaking down complicated news on YouTube, a streamer testing their limits on an obstacle course or a short film series that meets people where they’re at, content consumption is fragmented — but also gives newsrooms an opportunity to create niche content that can succeed if paired with the right distribution strategy.

Design coverage for younger audiences, not just about them.

If you want to know how to reach teens and young adults, ask young journalists and the folks who work with them.

When you shine a positive spotlight on youth by letting them tell their own stories, you can build trusted relationships and engage news’ next generation.

Building and framing media training programs as youth development opportunities can unlock larger, much-needed sources of revenue.

Lookout’s classroom and teacher initiatives extend its mission across generations — and provide a new source of revenue.

Journalism for All, a replicable model that brings journalism education and paid opportunities to underserved schools, grows tomorrow’s reporters, subscribers and news consumers.

We gathered news leaders and non-news experts to discuss what it looks like to build sustainable youth engagement efforts into their coverage and fundraising. We asked four summit participants to share more about the ways they are funding experiments with youth engagement in their communities.

Trust in local news organizations isn’t a given, especially among younger audiences. You can’t assume that your community will automatically give you more authority than other news sources.