News Blog

A day to reflect on mental health Today is World Mental Health Day, as designated by the World Federation for Mental Health and the World [...]

The challenges of covering ICE Local media organizations reporting on federal ICE activity and protests in their communities have had to balance a number of [...]

Here’s the challenge: Take a look at the last week of your coverage. Which pieces solved a problem? Which could have been reshaped into a product? Try this shift once and see how it feels. Not just for your audience, but for yourself.

What if we started looking at our output as a product, not a service? Too often, we think "product" means a fancy app or a new website. But product isn’t about tech. It’s about intention.

As the program and newsroom expand, Martinez shares how trust built with community listening and authentic engagement can be replicated in other community newsrooms across the country.

API's 2025 Influencers Learning Cohort helped local news organizations deepen engagement with the communities they serve through new experiments with creators and trusted messengers. You can read more about their work, in their own words, in the following case studies on API’s BetterNews.org.

We’ll look at how newsrooms and their creator partners can use engagement tools on Instagram, TikTok and YouTube to deepen audience connection. Each of these platforms offers its own features that, when used intentionally, can help build trust.

Giving young people a space to interact with community leaders, and facilitating such gatherings to empower them to lead the conversation, can create a lasting and mutually beneficial feedback loop for newsrooms.

Tuesday, September 23 · 2 - 3pm EDT | Register here

Join the American Press Institute’s Liz Worthington to learn about how a collaboration toolkit can help prepare your newsroom for working with influencers and trusted messengers in your community, grow audiences and improve engagement.

By connecting generations and harnessing history to tell the story of Baca County, the Plainsman Herald has found new revenue sources, partnerships with community and historical organizations and a path forward to serving its community.