News Blog

Here are three shifts in how journalists and news leaders like you can see impact differently, build better impact practices, and turn impact into better decisions.

Americans already see local news as the best source of useful information, and they turn to it most for key topics that affect their daily lives. Make these coverage areas your audience regularly needs or relies on more visible to better show your unique value.

In addition to equipping local newsrooms, this partnership establishes a shared measurement framework and a network-level dashboard that helps APFJ see patterns across publishers.

This week’s action: Add an element to a story that communicates the reporting process.

Identify one local creator your newsroom could learn from.

Whether it’s an engaging personality breaking down complicated news on YouTube, a streamer testing their limits on an obstacle course or a short film series that meets people where they’re at, content consumption is fragmented — but also gives newsrooms an opportunity to create niche content that can succeed if paired with the right distribution strategy.

Design coverage for younger audiences, not just about them.

If you want to know how to reach teens and young adults, ask young journalists and the folks who work with them.

When you shine a positive spotlight on youth by letting them tell their own stories, you can build trusted relationships and engage news’ next generation.

Building and framing media training programs as youth development opportunities can unlock larger, much-needed sources of revenue.