News Blog

In 2023, 13 news organizations were part of a cohort assembled by the American Press Institute to track the diversity of people quoted in their [...]

In a year when the stakes are high for local and national elections, when 80 anti-DEI bills have been proposed in 28 states and when local news is in crisis, well-intentioned source tracking initiatives can come under fire. If that happens or is something your newsroom is anticipating, you can prepare for it and respond in a way that’s transparent about your work and consistent with your values.

Source tracking can be a daunting task, but if you take some time to talk through the process and intended impact with staff first it will only help you explain your work to your audiences—especially at a time in our society when doing this necessary self-reflection and reparative work can face pushback from politicians and the public.

Custom reports enable you to easily access and organize your raw data to more deeply explore your data and answer important audience questions. A core [...]

Source tracking has inspired newsrooms to change their reporting practices and set new internal policies, improve efforts in community listening and trust building, tell untold stories and inform longer-term sustainability strategies.

As news organizations work to grow and nurture relationships in their communities, many are focusing on ways to not only track their outreach but also build in the accountability necessary to improve.

Call for applications is now closed. Americans use news and information to make decisions and thrive. But local news has other roles that complement gathering [...]

You need to convince your audience that your local coverage is not only important because of this grand, often intangible idea of the role of journalism in this country, but because it’s valuable and useful to their lives and communities.

Experts define moral injury as the suffering that comes from witnessing, perpetrating or failing to prevent events that violate one’s own deeply held moral beliefs and values. It is not classified as a mental illness, but it can lead to depression, substance abuse or burnout, which is one reason news managers need to understand the phenomenon of moral injury — and ways to address it or head it off.

Keeping yourself organized when it comes to marketing efforts can ensure that you and your team don’t miss some critical opportunities to reach out and engage with your audiences.