News Blog

Community listening is a crucial tenet of improving community engagement, along with asset mapping and collaborating with other local news outlets — all part of the API Inclusion Index cohort’s efforts toward better engaging communities of color.

Mapping your audience journey can help you find gaps, drive loyalty and provide opportunities to build a more thoughtful and frictionless experience.

The two organizations will provide a series of monthly webinars to local media leaders and journalists in the months leading up to the 2024 U.S. elections, and share practical resources throughout the year to support news organizations’ evolving needs around local elections and democracy.

When was the last time you really took stock of all the ways you can reach your audience?

Successfully and efficiently marketing your work can be hard, especially for local news teams with limited resources, but marketing yourself to your audience is an essential skill for news organizations to drive revenue and promote sustainability.

The API Local News Summit on Elections, Trust and Democracy is invitation-based, but we want to grow the network of those empowering their communities to make decisions in elections and beyond.

You might also wonder whether something should replace the thing you or someone on your team has decided to stop doing. There are a few angles to consider before making any decisions.

We share a framework you can use to prioritize your list. It looks at how easy something is to do — how much time it takes, how many resources it draws on, how much mindshare it takes up, as well as its impact.

We challenge local news organizations to smartly deploy their resources around the elections that most matter to their communities in 2024 — and also to think about how that energy builds to something more robust and sustained.

As you’re having those conversations, be sure that you are testing your assumptions about why things are done and who they’re important to.