Publishers may be able to develop different strategies and messages for moving Gen Z and Millennials “down the audience funnel” based on tendencies for different news followers to pay or share news.
Research shows many Americans are facing increasing mental health and well-being challenges, and Gen Z and Millennials have been especially affected in recent years.
About 15% of Millennials and Gen Z say they most closely follow news about social issues such as abortion, gun policy, or LGBTQ issues, and this section highlights their demographic makeup and news behavior.
When Gen Z and Millennials closely monitor news about crime and public safety, where do they turn for that information and how? The Media Insight [...]
This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press-NORC Center for Public Affairs [...]
With two weeks to go before Election Day, API hosted a discussion with journalists from The Associated Press last week to go over ways newsrooms [...]
We talked with four leading journalists in regional newsrooms across the country about how we all try to reach younger and more diverse audiences with our coverage.
Industry leaders shared best practices, case studies and resources to help journalism organizations engage voters and provide resources needed for their audiences to cast informed ballots in the upcoming elections.
The projects funded will start immediately and run through this election year, but they will also yield important lessons for 2023 and 2024 that can be shared through journalism networks and conversations facilitated by API.
Do you have the current skills, knowledge and training to be “fit for purpose” during this election season?
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