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NEED TO KNOW

News Blog

News BlogElena Kapintcheva2023-03-15T20:30:31-04:00
  • Report

    Breaking down silos and integrating departments for better communication

    As news outlets increasingly rely on digital subscriptions as a primary revenue source, many are finding that barriers separating their print and digital functions — [...]

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  • Report

    How customer service can build trust and engagement with audiences

    With advertising becoming a less reliable source of revenue for the embattled journalism industry, more news outlets are turning toward sources of consumer revenue to [...]

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  • Report

    Getting the conversation around trust in media unstuck

    This is the third installment of a column from API Executive Director Tom Rosenstiel, published in partnership with the Poynter Institute, about the press and politics, [...]

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  • Report

    Challenge No. 7: Taking journalists’ stress and mental health seriously

    Journalism is an economically precarious profession particularly for local media organizations, and that fact alone is stressful enough. Add unpredictable work hours, lack of resources, [...]

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  • Report

    Challenge No. 6: Boosting your diminished staff and content

    In April, The Washington Post made an unusual request to local journalists across America: Contribute freelance articles to a special Washington Post Magazine issue designed [...]

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  • Report

    Challenge No. 5: Producing the investigative work that people want to read

    On February 13, the Charleston Post & Courier published an investigative project that examined what happens to South Carolina communities where no viable local media [...]

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  • Report

    Challenge No. 4: Rethinking beats, retraining reporters

    For many local newsrooms across the country, it took a global pandemic to demonstrate how quickly and successfully newsroom leaders could restructure their coverage to [...]

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  • Report

    Challenge No. 3: Fighting a real fight against misinformation

    Although not always the originator of misinformation, social media communities are an amplifier for conspiracy theories and disinformation campaigns — and they’re also victims of [...]

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  • Report

    Challenge No. 2: Making diversity, equity and inclusion more than theoretical

    The critical issue of diversity in local newsrooms and in community coverage was never more apparent than during the national racial reckoning of 2020. Now [...]

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  • Report

    Challenge No. 1: Keeping those new ‘Covid readers’

    News organizations often get an “audience bump” during major breaking news, but the COVID-19 pandemic offered something unique: a prolonged news event that had readers [...]

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editor’s pick

  • ‘Friends and Family’ subscribers need news to support relationships with people
    Tags: Revenue & Resilience
  • Print Fans subscribe because they love relaxing with a paper
    Tags: Revenue & Resilience
  • Appendix 2: Analytical Definitions of Paths
    Tags: Revenue & Resilience
  • Appendix 1: Respondents’ demographics and news behaviors
    Tags: Revenue & Resilience
  • Paths to subscription: Nine common journeys from reader to subscriber
    Tags: Revenue & Resilience

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