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    • Special Edition

      Designing gatherings where everyone belongs

    • Article

      Collective Wisdom: Engaging neighborhoods

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NEED TO KNOW

News Blog

News BlogElena Kapintcheva2023-03-15T20:30:31-04:00
  • Special Edition

    December 2025 Training Edition

    Welcome to the Need to Know: Training Edition! Your monthly curated list of professional development resources for journalists and news leaders. Get the scoop on early-2026 fellowship opportunities.

    read more
  • Special Edition

    API year in review 2025

    It’s been a busy year for us: we held three API Local News Summits, built out a comprehensive guide to partnering with influencers, encouraged experiments with grants and cohorts, and supported news organizations with our products.

    read more
  • Special Edition

    How to adapt a creator mindset for your newsroom

    Creators understand what many newsrooms still struggle with: People want to learn from experts, but they also want to experience things alongside them. Audiences want [...]

    read more
  • Special Edition

    The uneasy art of collaborating with influencers

    We can’t ignore the power these creators wield. We feel the industry’s headwinds, and we know we must find new ways to connect with new audiences — and, hopefully, show them that quality journalism is worth paying for. Here's how we did it while keeping editorial standards intact.

    read more
  • Special Edition

    An influencer reflects on his partnership with the Houston Chronicle

    Shawn Singh spoke with API to share more about his experience working with the Chronicle on three Instagram Reels, including what worked, what differentiated this partnership from other brand deals and what it meant to him to align his brand with a local news organization.

    read more
  • Special Edition

    How a local newsroom got started in working with influencers

    In the API Learning Cohort, and from our own conversations and research, we realized one of the most important decisions you’ll make is choosing who to partner with. Here are some things to consider.

    read more
  • Special Edition

    Experimenting with Creators

    The Houston Chronicle created small-scale experiments that tested how strategically work with a creator while navigating potentially thorny issues around ethics, control and impact. In this series, they walk you through what they did.

    read more
  • Report

    3 examples of conversion wins from newsroom-creator partnerships

    Although we caution against relying solely on financial conversion metrics to measure the success of partnering with a creator, setting a secondary goal can be beneficial — especially when you’ve defined, or redefined, conversion for a creator-newsroom collaboration.

    read more
  • Article

    The shared future of local news: Stewarding the information commons

    Every community has a commons — a park, a library, a garden — a shared space that only thrives when people care for it together. Our local information ecosystems are no different. At our recent Local News Summit, we asked the room: What does it mean to be gardeners, guards and stewards of the local information commons?

    read more
  • Special Edition

    How to use one hour a week to get started

    You don’t need a product team or a new budget line to get started. You need one mindset shift, one outcome metric and one protected hour per week to make it happen.

    read more
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editor’s pick

  • A drawing of two bears in suits sitting at a desk and looking at a poster with red and blue squares on it
    Clarify your opinion product’s mission to boost audience financial support
    Tags: Civic Discourse & Democracy
  • Understanding online violence against women and nonbinary journalists
    Tags: Culture & Inclusion
  • How newsrooms can support women and nonbinary journalists
    Tags: Culture & Inclusion
  • The impact of online violence on journalists’ mental health
    Tags: Culture & Inclusion
  • Stock photo of young Black friends wearing face mask due to covid19 looking at phone while using escalators.
    Key findings for reaching Black Millennials and Gen Z with news
    Tags: Revenue & Resilience

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  • About
    • What We Do
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    • History
    • Meet Our Team
    • API Updates
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  • Resources
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    • Areas of Focus
      • Civic Discourse & Democracy
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    Partnering with community members isn’t just about trust in news — it shows local civic health belongs to all of us

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    Collective Wisdom: Breaking down generational barriers

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