Worldwide, the lives of most journalists have been consumed over the past 12 months by cataclysmic events both anticipated and unexpected. But no media organization [...]
As the future of the news focuses more on reader revenue as its economic model, retention of subscribers and members is becoming more critical. It [...]
We asked news publishers to answer, in their own words, these two questions: Is there anything you have changed or implemented recently that made a [...]
We asked publishers whether or not they currently follow 38 different tactics that each may help with customer/subscriber retention in different ways. We found some [...]
We asked news publishers to tell us how much potential value they thought different retention strategies could have. This was independent of whether the publisher [...]
The American Press Institute, a nonprofit dedicated to helping transform news organizations for an audience-centered future, today announced eight news organizations and six coaches selected [...]
This is the second installment of a column from API Executive Director Tom Rosenstiel, published in partnership with the Poynter Institute, about the press and politics, [...]
The American Press Institute, a nonprofit dedicated to helping transform news organizations for an audience-centered future, is honored to announce the inaugural cohort of publishers [...]
People have questions. Journalists have answers. But it can be surprisingly difficult to connect the two. Someone wondering, for example, what COVID-19 testing options are [...]
2020 was a hinge moment in American history and for journalism. As the year passes, we wanted to take a moment to thank those with [...]
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