Three years after Miami elected its first Latino mayor, the Miami Herald launched a Spanish-language insert in an effort to attract the influx of Cuban [...]
Ethnographic research, or the study of people in their culture, is the core part of human-centered design. Unlike market research or focus grouping, which use [...]
Introduction Who pays for news? Why do they pay? Who does not pay for news and why not? Earlier this year, we conducted a nationally [...]
When it comes to paying for news and information, our research found that subscribers tend to fit one of three archetypes, each with different habits, [...]
In addition to the archetypes, we identified six other notable insights related to how people think about news subscriptions. These findings are themes that emerged [...]
Some things about accountability journalism will never change. Any important investigative project will require patience, persistence, extreme fact-checking and high ethical standards. It’ll involve a [...]
What does an effective social media team look like? Scott Kleinberg says it starts with a leadership position that solidifies social media as an integral [...]
Listening to audiences is a practice that’s gotten lost in the crush of heavy workloads and small staffs. From the American Press Institute’s Manager study: [...]
What can you do now to create a social media team that’s ready for the accountability reporting you’ll do in 2018 — and in upcoming [...]
First, our definition of the “social media team.” The people handling social media in newsrooms might not strictly be a “team” and might be called [...]
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