Article

Reaching people across age groups is a complex proposition for news leaders. It involves identifying issues and topics that resonate with all ages, creating content on multiple platforms, and finding ways for people to move past assumptions about one another. But the current moment in America demands this kind of work.

We should work to become trauma-informed news leaders — no matter where we sit in the shop — and be intentional to practice this when the stakes are lowest.

That opportunity to both deepen a community’s ties to its roots and find new ways to build revenue matters in today’s local news landscape -- and might be an opportunity for the effort to rally new philanthropic support for local news.

Leaning into local identity and history can move our journalism from ‘we provide facts alone’ to ‘we provide facts and serve other important community functions.’

The American Press Institute is convening its second API Local News Summit of 2025, addressing a challenge shared by local and community-based media of all types.

At the American Press Institute, we believe the need for more engaged and informed communities will continue to grow. It’s why we focus on the role the press can play in community and civic life, and in facilitating discussions across communities with all of their varied voices and constituencies.

Our hope is that this guide can demystify and derisk influencer collaborations for newsrooms and get more of you on a path to responsible experimentation.

When three-way partnerships between journalists, researchers and facilitators are done well, all parties are excited by both the process and the results.

The next API Local News Summit will be on how local and community-based media might engender a local identity and embrace their geography and history. We’ll help news leaders consider how they contribute to a community’s well-being by fostering a sense of place — and how, when done with care, this might offer new ways to sustain local news.

All news outlets have stories that are central to the mission of their work, but aren’t necessarily the most popular with readers. Data gathered from tools like MFN can help find creative ways to maintain this important coverage in a way that resonates with the audience.