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NEED TO KNOW

Study

  • Study

    The meaning of trust in news

    This study was designed to move beyond traditional conceptions of trust in the news. These general measures of trust have been identified in long‑standing academic [...]

    April 17, 2016
  • Study

    A new understanding: What makes people trust and rely on news

    This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

    April 17, 2016
  • Study

    About the study

    Survey methodology This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press‑NORC Center for [...]

    April 17, 2016
  • Study

    How people decide what news to trust on digital platforms and social media

    Digital formats provide distinctly different opportunities for people to engage with news and information than do traditional print and broadcast media formats. In doing so, [...]

    April 17, 2016
  • Study

    How trust can be broken, and the decline of confidence in the press

    Research from others has noted that Americans’ trust in the press has been declining, with occasional interruptions, for roughly two decades. This study finds that [...]

    April 17, 2016
  • Study

    Download the report or topline results

    For printing and offline viewing, a PDF version of this study report and the topline survey results are available for download.

    April 17, 2016
  • Study

    Audiences value trust components differently depending on the news source and topic

    This study employs a new approach for understanding trust. Rather than asking people about what makes news trustworthy in the abstract, we ground respondents by [...]

    April 17, 2016
  • Study

    How trust differs across generation, socioeconomics, race and ethnicity, and gender

    What it means to trust the news and the reasons people cite for relying on specific news sources differ between generations, socioeconomic groups, racial and [...]

    April 17, 2016
  • Study

    Why trust matters

    A fundamental question any research about trust in news must address is whether trust actually matters to audiences and, if so, how. The data here [...]

    April 17, 2016
  • Study

    Appendix A: Tabulations of trust components by topic and source

    April 17, 2016
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