Skip to content
Skip to content

Learn more about our 2025 Impact Report!

American Press Institute
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
    Our offerings
    Content
    • Articles
    • Studies & Reports
    • Special Editions & Series
    • Need to Know
    • API Media Inclusion & Impact Survey
    The latest
    • Special Edition

      Coach communities ignored by cultural tourism to tell their stories

    • Article

      The power of intergenerational storytelling to solidify community and effect change

    See all resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
NEED TO KNOW

Study

  • Study

    How people decide what news to trust on digital platforms and social media

    Digital formats provide distinctly different opportunities for people to engage with news and information than do traditional print and broadcast media formats. In doing so, [...]

    April 17, 2016
  • Study

    How trust can be broken, and the decline of confidence in the press

    Research from others has noted that Americans’ trust in the press has been declining, with occasional interruptions, for roughly two decades. This study finds that [...]

    April 17, 2016
  • Study

    Download the report or topline results

    For printing and offline viewing, a PDF version of this study report and the topline survey results are available for download.

    April 17, 2016
  • Study

    Audiences value trust components differently depending on the news source and topic

    This study employs a new approach for understanding trust. Rather than asking people about what makes news trustworthy in the abstract, we ground respondents by [...]

    April 17, 2016
  • Study

    How trust differs across generation, socioeconomics, race and ethnicity, and gender

    What it means to trust the news and the reasons people cite for relying on specific news sources differ between generations, socioeconomic groups, racial and [...]

    April 17, 2016
  • Study

    Why trust matters

    A fundamental question any research about trust in news must address is whether trust actually matters to audiences and, if so, how. The data here [...]

    April 17, 2016
  • Study

    Appendix A: Tabulations of trust components by topic and source

    April 17, 2016
  • Study

    How digital subscriptions work at newspapers today

    Among the 98 U.S. newspapers with circulations over 50,000, the American Press Institute found that 77 of them use a digital subscription model (79%).1Data was [...]

    February 29, 2016
  • Study

    Early digital subscription models

    In the 1990s and 2000s, most newspapers were hesitant to charge for content. Publishers feared that if they were the only newspaper charging for content, [...]

    February 29, 2016
  • Study

    Experiments and future models for digital news subscriptions

    Digital subscriptions reached a high point in 2015. In August, the New York Times reported that it had passed the 1 million paid digital subscribers [...]

    February 29, 2016
Previous151617Next
Latest from Need to Know
  • Coach communities ignored by cultural tourism to tell their stories

    Continue ReadingContinue Reading
Newsletter

Need to Know

Useful insights for people advancing quality, innovative and sustainable journalism

Subscribe
Follow Us
ThreadsX
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Our Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
  • API & You
    • Join Our Team
    • Apply for Grants
    • Training and Support
    • Support Our Work
    • Contact Us
American Press Institute Logo White
  • Better News
  • Table Stakes
  • API Inclusion Index
  • Metrics for News
  • Source Matters
  • API Leaders Fellowship for Inclusion & Impact

© 1946 - 2026 American Press Institute • All Rights Reserved •

Privacy Policy • Terms of Use • Website by Elefant

Page load link

Press “ESC” key to close

main menu
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    • Our Offerings
    • Areas of Focus
      • Civic Discourse & Democracy
      • Community Engagement & Trust
      • Culture & Inclusion
      • Revenue & Resilience
    • Content
      • Articles
      • Studies & Reports
      • Special Editions & Series
      • Need to Know
      • API Media Inclusion & Impact Survey
      • All Resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
Recent Resources
  • Article

    Influencer collaborations with local media will benefit journalism — and our communities

  • Article

    Use postcards and flyers around your election coverage

get connected
ThreadsX
This website uses cookies and third party services. OK
Go to Top