Study

This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press-NORC Center for Public Affairs [...]

For printing and offline viewing, a PDF version of this report and the topline survey results are available for download.

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

For printing and offline viewing, a PDF version of this report and the topline survey results are available for download.

Understanding these distinct segments within the Millennial generation should offer some clarity and opportunity for publishers seeking to reach these audiences. One clear implication is [...]

This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press-NORC Center for Public Affairs [...]

23 percent of all Millennials Making up a quarter of all Millennials and just under half of the older cohort (age 25-34), the Activists are [...]

27 percent of all Millennials Making up roughly about a quarter of all Millennials and half of the older cohort (age 25-34), the Distracted tend [...]

16 percent of all Millennials Roughly half the size of the Unattached, this cohort of younger Millennials (age 18-24) also have not yet established families [...]

34 percent of all Millennials A third of all Millennials and two-thirds of those who are age 18-24, the Unattached are still making their way [...]