As the economics of journalism continue to evolve, a defining question about the future is whether the news media can create content that consumers are willing to pay for or donate to directly. Central to answering that question is understanding the behavior of what many publishers call the next generation of news audiences: Millennials and Gen Z. This report examines in detail who among these audiences pay for or donate to news, how these payers or donors get news, and what topics or interests drive that behavior.
Americans have a wide range of options for paying for or donating to news today. There are legacy sources, start-up news organizations, and independent creators, [...]
To get a full understanding of how an ecosystem operates, it is imperative that broadcasters participate in DEIB work.
A summary of API's Inclusion Index work in Pittsburgh, starting with the cohort’s inclusion scores and ending with recommendations for effective ways they can work as a whole to improve the Pittsburgh media ecosystem.
API’s index is based on measurements of seven key areas we feel are essential to building a strong connection with communities of color within an ecosystem.
Trust cannot be rebuilt without a strong investment in community engagement.
Our goal was to have a cohort inclusive of broadcast, digital-first and traditional print newsrooms working within the city.
Who are the Americans ages 16 to 40 who are most closely following information on traffic, weather, or transportation, and how are they encountering it?
Overall, Americans ages 16 to 40 pay at least some attention to many topics. On average, they follow nine different topics in our list, often a mix of “lifestyle,” “news you can use,” and “hard news” topics.
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