Study

Publishers may be able to develop different strategies and messages for moving Gen Z and Millennials “down the audience funnel” based on tendencies for different news followers to pay or share news. 

Research shows many Americans are facing increasing mental health and well-being challenges, and Gen Z and Millennials have been especially affected in recent years.

About 15% of Millennials and Gen Z say they most closely follow news about social issues such as abortion, gun policy, or LGBTQ issues, and this section highlights their demographic makeup and news behavior. 

When Gen Z and Millennials closely monitor news about crime and public safety, where do they turn for that information and how? The Media Insight [...]

This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press-NORC Center for Public Affairs [...]

This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press-NORC Center for Public Affairs [...]

Gen Z and Millennials hold traditional expectations of the press and have some positive views of the media Concerns about misinformation and the role of [...]

Gen Z and Millennials use a variety of media to get news Even with signs of fatigue and worry about being online, Americans ages 16 [...]

A new in-depth survey of 16- to 40-year-olds shows that members of the Gen Z and Millennial generations are active consumers of news and information, [...]

Gen Z and Millennials feel digital fatigue and are concerned about misinformation in the media Much has changed in the public discourse around information and [...]