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      Let young people lead the conversation

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      The power of intergenerational storytelling to solidify community and effect change

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NEED TO KNOW

Study

  • Study

    How we studied moral values to understand trust in the news media

    Half of the current decline in trust occurred before the widespread adoption of the public internet and so much news coverage moved online and or [...]

    April 14, 2021
  • Study

    How to sell more news subscriptions by appealing to broader moral values

    While the majority of our research looked at how moral foundations intersect with perceptions of core journalistic concepts and content, we also wanted to test [...]

    April 14, 2021
  • Study

    What are Americans’ moral values and journalism values?

    To provide our own baseline for trust with respondents, we began by asking about their level of trust in the news media. We asked the [...]

    April 14, 2021
  • Study

    Appendix II: Panel of experts who advised on defining journalism values

    The panel of experts in the working session included: Susan Benkelman – American Press Institute, Director of Accountability Journalism; Jenny Benz, PhD, – AP-NORC Center [...]

    April 14, 2021
  • Study

    What news publishers do to retain subscribers

    As the future of the news focuses more on reader revenue as its economic model, retention of subscribers and members is becoming more critical. It [...]

    March 22, 2021
  • Study

    31 effective subscriber-retention ideas to steal

    We asked news publishers to answer, in their own words, these two questions: Is there anything you have changed or implemented recently that made a [...]

    March 22, 2021
  • Study

    What publishers do, and don’t do, about retention

    We asked publishers whether or not they currently follow 38 different tactics that each may help with customer/subscriber retention in different ways. We found some [...]

    March 22, 2021
  • Study

    9 subscriber retention strategies

    We asked news publishers to tell us how much potential value they thought different retention strategies could have. This was independent of whether the publisher [...]

    March 22, 2021
  • Study

    How the press and public can find common purpose

    The vast majority of Americans value their right, as well as that of the press, to question authority figures. But only a third have a [...]

    December 18, 2019
  • Study

    Improving community and the country

    Another way journalists might describe a goal of journalism is to help people live better lives in their communities. To further understand the relationship between [...]

    December 18, 2019
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    Join us to explore how local media can enable intergenerational problem-solving

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    Local communities need intergenerational problem-solving — and local news can help

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