Charts

Digital Paywall Converters Other subscribers Live in urban area 35% 27% Live in suburban area 47% 56% Live in rural area 17% 17% Subscribe to [...]

Digital Paywall Converters Other subscribers Regularly visit its website 74% 22% Use its app 45% 18% Regularly share its content with others 43% 43% Encounter [...]

Digital Paywall Converters Other subscribers Get an unlimited number of digital articles 86% 5% Feel good about supporting the news organization 50% 39% Access to [...]

Topic Hunters Other subscribers Local news 36% 28% Topical focus 28% 7%

Topic Hunters Other subscribers I was looking for a news source that covers a particular topic/issue 88% 11% I wanted access to news about my [...]

Topic Hunter Other Subscribers I saw a discount, free trial, or promotional offer and it led me to sign up. 37% 47% I kept hitting [...]

Topic Hunters Other subscribers Local politics or government 53% 44% National politics or government 33% 35% Collegiate or high school sports 26% 20% Professional sports [...]

Topic Hunters Other subscribers Regularly share its content with others 55% 40% Save print copies to read later or share with others 47% 36% Regularly [...]

Topic Hunters Other subscribers Is very good at covering an issue or topic I care a lot about 100% 37% Helps me get reliable and [...]

Topic Hunter Other subscribers I feel good about supporting the news organization 57% 36% I get access to print in addition to digital news 48% [...]