Charts

Locally Engaged Other subscribers Small paper 25% 13% Mid-sized paper 22% 13% Small metro paper 30% 33% Large metro paper 22% 41%

Locally Engaged Other subscribers Helps me get reliable and accurate factual information 87% 76% It deals fairly with all sides 77% 67% Helps me stay [...]

Social Media-Mobile Discoverers Other subscribers I encountered it on Google and other search engines 57% 37% I followed the organization’s account on social media 52% [...]

Social Media-Mobile Discoverers Other subscribers I wanted access to news about my local community 68% 59% I noticed a number of especially useful or interesting [...]

Social Media-Mobile Discoverers Other subscribers Regularly share its content with others 71% 37% Encounter it in Google and other search engines 38% 16% Follow the [...]

Social Media-Mobile Discoverers Other subscribers I feel good about supporting the news organization 53% 38% I like getting an unlimited number of digital stories 35% [...]

Journalism Advocates Other subscribers I was concerned about the accuracy of the reporting available from free news sources 80% 16% I wanted access to news [...]

Journalism Advocates Other subscribers Helps me get reliable and accurate factual information 98% 72% It acts as a check on political leaders and other people [...]

Journalism Advocates Other subscribers I feel good about supporting the news organization 72% 32% I get access to print in addition to digital news 51% [...]

Life Changers Other subscribers I wanted access to news about my local community 81% 56% I recently moved to the area 77% 5% I noticed [...]