Life Changers Other subscribers Local politics or government 58% 44% National politics or government 41% 34% My neighborhood or suburban town 25% 20% Business and [...]
Life Changers Other subscribers Helps me get reliable and accurate factual information 87% 76% Helps me stay informed to be a better citizen 78% 60% [...]
Coupon Clippers Other subscribers I used its coupons 78% 19% I bought individual print copies of the newspaper 59% 38% I read print copies belonging [...]
Coupon Clippers Other subscribers Use the coupons 98% 45% Save print copies to read later or share with others 47% 37% Regularly visit its website [...]
Coupon Clippers Other subscribers I like the coupons or discounts 100% 25% I feel good about supporting the news organization 27% 43% I get access [...]
Print Fans Other subscribers Convenience of print/home delivery 83% 2% Long relationship or fond memories 19% 2% Local news 10% 34% Topical focus 6% 13% [...]
Print Fans Other subscribers Use the coupons 69% 49% Save print copies to read later or share with others 52% 36% Regularly share its content [...]
SUBSCRIBERS69: Friends and Family subscribers often used print copies from others before subscribing
Friends and Family Other subscribers I read print copies belonging to my friends or family 62% 39% I saw friends or family share its content [...]
At least once a day Several times in the last week Once a week or less Virtual voice assistants 4% 5% 87% E-reader 5% 2% [...]
Locally Engaged Other subscribers Local politics or government 83% 38% My neighborhood or suburban town 37% 17% Schools and education 12% 8%
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