Charts

Newspaper subscribers Other news subscribers I like the coupons or discounts 46% 18% I get access to print in addition to digital content 35% 19% [...]

Payers Nonpayers Television 86% 77% Cell phone 85% 85% Computer 70% 59% Tablet 66% 59% Radio 65% 53% Print publication 61% 21% E-reader 10% 6% [...]

Payers Nonpayers National politics or government 63% 51% Traffic and weather 52% 59% Sports 26% 21% Crime and public safety 23% 33% My particular town [...]

Payers Nonpayers Regularly share content with others 49% 27% Visit its website 46% 48% Save print copies 41% 12% Use coupons 37% 11% Use its [...]

Static ad Scroll ad Pop-up ad Correctly recalled product advertised 26% 34% 25% Correctly recalled brand advertised 10% 13% 9%  

Static ad Scroll ad Pop-up ad Made it difficult to read article 19% 37% 61% Annoyed you 40% 55% 78% Stopped reading because of ad [...]

Percent Social 35% Public safety 32% Budgets 23% Infrastructure 18% Health care 17% Education 17% Environment 16% Economy 12% Immigration 11% Jobs 11% National security [...]

Issues 20-32 days 2.45 10-19 days 2.36 0-9 days 1.8

Predicted page views No issues 6,698 1 issue 6,227 2 issues 5,788 3 issues 5,381

Predicted social referrals No issues 762 1 issue 683 2 issues 612 3 issues 549