Charts

What is requested Percent of funders Social media numbers or activity 44% Web traffic, such as page views, visitors, time spent, etc. 40% Audience comments [...]

How many funders do orgs disclose Percent nonprofit media All 40% Most 22% Some 16% None 3%

Increased Remained the same Decreased The number of foundations we received funding from… 44% 26% 12%

Yes No Does your foundation ever support media projects with donor-advised funds? 19% 60% Does your nonprofit media ever receive contributions from donor-advised funds? 47% [...]

What is provided to funders Nonprofit media Commercial media Web traffic, such as page views, visitors, time spent, etc. 65% 28% Social media numbers or [...]

Best describes type of nonprofit Percent nonprofit media Digital-only 41% Single-subject (digital or multiplatform) 24% Multiplatform 21% Newspapers 3% Radio 2% Other 2%

How long ago nonprofit founded Percent nonprofit media Less than five years old 35% Six to nine years old 39% 10 to 15 years old [...]

Core audience Percent nonprofit media State or regional 32% Metro area 16% Hyperlocal 12% National 15% International 3% Several of the above 14 Other 3%

Overall budget Percent nonprofit media Less than $100,000 20% $100,000-$249,999 18% $250,000-$499,999 17% $500,000-$999,999 14% $1 million-$1.9 million 9% $2 million-$5 million 4% More than [...]

How long ago founded Percent media funders Less than five years old 3 6 to 15 years old 22% 16 to 50 years old 37% [...]