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NEED TO KNOW

Charts

  • TYPOLOGY10: The majority of Activists have more than a high school education

    Activists All Millennials High school degree or less 30% 38% Some college or trade school 26% 31% College degree 24% 21% Some graduate school or [...]

    September 25, 2015
  • TYPOLOGY11: Activists are among the most racially and ethnically diverse Millennials

    Percent White 46% Black 13% Hispanic 29% Other 12%

    September 25, 2015
  • TYPOLOGY12: Activists are among the most likely to follow a number of current events topics

    Activists All Millennials National politics or government 60% 43% Science and technology 50% 43% Crime and public safety 47% 44% International news 46% 30% Business [...]

    September 25, 2015
  • TYPOLOGY13: Activists are among the least likely to go online for entertainment or social reasons

    Activists All Millennials Researching interests or pursuing hobbies 66% 65% Keeping up with what friends are doing 63% 71% Stream music, TV, or movies 55% [...]

    September 25, 2015
  • TYPOLOGY1: How Millennials differ

    How 4 identified groups of Millennials differ Unattached Explorers Distracted Activists Regularly go online to keep up with what’s going on in the world 53% [...]

    September 25, 2015
  • MILLRACEETH12: The most commonly cited way of getting news on current events topics

    Millennials differ by race and ethnicity when it comes to the most commonly cited way of getting news on current events topics Top way of [...]

    September 16, 2015
  • MILLRACEETH9: African Americans are more likely than whites and Hispanics to follow news about pop culture or fashion

    % All Millennials % Whites % African Americans % Hispanics Music, TV, and movies 66% 63% 72% 67% Sports 49% 53% 51% 44% Food and [...]

    September 16, 2015
  • TWITTER35: 51% of non-Twitter users have seen a tweet

    Where seen Percent On TV 45% A friend showed me one 33% In an ews article online 27% On Twitter.com even though I’m not signed [...]

    August 31, 2015
  • TWITTER1: How often all social media users keep up with the news

    Percent Daily 77% Several times a week 16% Weekly 5% Less often 3% Never 0%

    August 31, 2015
  • TWITTER2: Ease of keeping up with news compared to 5 years ago

    Harder today No real difference Easier today Twitter users 8% 11% 79% Non-Twitter social media users 11% 25% 62% All social media users 11% 18% [...]

    August 31, 2015
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