We invest time, thought and resources to produce useful custom studies and in-depth reports that address the most pressing issues facing media.
In partnership with The AP-NORC Center for Public Affairs Research, we have formed a joint research initiative called the Media Insight Project to better understand news consumers. We conduct data-driven, innovative studies meant to inform the news industry and the public about various important issues facing journalism and the news business.
We also develop an array of reports that offer a collection of insights, resources and intelligence on specific topics. Those reports often feature interviews with industry experts and case studies of what newsrooms are doing.
Our Studies
Our Reports
API Media Inclusion & Impact Survey
As our industry rapidly evolves, it’s critical to assess newsroom diversity over time. The API Media Inclusion & Impact Survey ensures newsroom demographics remain transparent and measurable, provides actionable data for more inclusive workplaces and encourages a culture of accountability in journalism.
