Skip to content
Skip to content
Learn more about our
2025 Impact Report
!
Toggle Navigation
About
What We Do
Impact
History
Meet Our Team
API Updates
Financials
Resources
Areas of Focus
Civic Discourse & Democracy
Culture & Inclusion
Community Engagement & Trust
Revenue & Resilience
Our offerings
Content
Articles
Studies & Reports
Special Editions & Series
Need to Know
API Media Inclusion & Impact Survey
The latest
Special Edition
Developing a safety plan
Article
Local news is essential to civic discourse — and its future depends on proving it
See all resources
Products & Programs
Better News
Table Stakes
API Inclusion Index
Metrics for News
Source Matters
API Leaders Fellowship for Inclusion & Impact
Events
Local News Summits
Webinars
API & You
Training and Support
Support Our Work
Apply for Grants
Join Our Team
Contact Us
NEED TO KNOW
Paths to subscription
Study
Paths to Subscription: Why recent subscribers chose to pay for news
Study
What makes people ready to subscribe to local news, and what converts them
Study
After conversion: How to engage and retain new subscribers
Study
How different types of recent subscribers vary
Study
Digital subscribers: What motivates them to pay and how they are different from print readers
Study
Younger subscribers: What the future of paying for local news looks like
Study
How subscriber motivations vary in big and small markets
Study
What drives Republicans or Democrats to subscribe to local news
Study
Paths to subscription: Nine common journeys from reader to subscriber
Study
Digital Paywall Converters subscribe because they want unlimited articles
1
2
Next
Page load link
Go to Top
