The study also looked at whether the work of news organizations intersected with their partners or funders beyond the collaboration.
What happens, for instance, when a partner or a funder becomes the subject of a news story? Do the media organizations who have done stories on partners and funders note their relationship? The answer, the survey found, is yes and no.
Nearly 40 percent of the nonprofit media outlets said their funders have been the subsequent subjects in reporting. When they were, two-thirds of these nonprofit media said they mentioned the relationship in those stories. Two in 10 said the relationship was mentioned some of the time but not every time.
One nonprofit digital media company said that disclosure depends on whether it is considered germane: “If that information were relevant, we would mention it.”
Another digital nonprofit media outlet said: “Our funders have been sources on some stories, but never the subject. We have not identified them as funders in those stories.”
| Have funders been subject of a later news story? | Nonprofit media | Commercial media |
|---|---|---|
| Yes, a funder has later been subject of a news story | 37% | 53% |
| No, we haven’t faced this situation | 39% | 34% |
| Don’t know/No Answer | 23% | 13% |
Data Source: Surveys conducted 2015. Questions: Nonprofit media & commercial media — “Has a partner or funder you have worked with ever subsequently been a subject of one of your own news stories?”
American Press Institute
| What happens if a funder later is a subject of a story | Nonprofit media | Commercial media |
|---|---|---|
| Have cited past collaboration in stories | 68% | 23% |
| Cited them in some news stories but not others | 21% | 23% |
| Did not cite collaboration | 9% | 33% |
| Other/Not relevant | 0% | 5% |
| Don’t know/no answer | 3% | 10% |
Data Source: Surveys conducted 2015. Question: Did you mention your previous collaboration in that story, did you not cite it, or do you not know? Asked of those who said been in those situations.
American Press Institute
More than half of commercial news organizations said partners or funders for one project were subsequently the subject of one of their news stories. These commercial media were somewhat less likely to mention the relationship.
A third of these commercial media said they did not cite the previous relationship, while nearly a quarter said they did mention their relationship in the reporting. About a quarter said they cited the relationship in some stories but not others. It is difficult to know why the commercial media are less inclined to disclose these relationships in subsequent stories. The reason may relate to the fact that these financial relationships are less important economically to the organization. They may, as a result, also be less known inside the editorial department and may slip through the cracks when subsequent stories are done.
One commercial news outlet wrote, “an internship partnership with a university journalism department doesn’t bear on general university coverage.”
Share with your network
- Charting new ground: The ethical terrain of nonprofit journalism
- Don’t compromise standards to please funders
- Download a PDF and topline results: The ethical terrain of nonprofit journalism
- Methodology for our survey of media and funders
- Essays on the ethics of funders and nonprofit media
- Check out funders and maintain editorial firewall
- A look at the landscape of nonprofit journalism
- Create clear rules to avoid obvious dangers
- Motivations and potential conflicts of those who fund news organizations
- Unrestricted funding vital for journalism
- What metrics and outcomes funders ask for from news organizations
- How news organizations disclose relationships with funders
- Balanced approach can work, despite perception problems
- When individuals behind a donation are unknown, how news organizations proceed
- How news organizations handle disclosure and transparency of funding
- Few news organizations have written guidelines about outside funding of news
- How often funders get to review content before it is published
- How much funders specify the content news organizations produce
- The nature of grants that fund nonprofit news organizations
- Most funders think donations to news organizations meet their objectives
You also might be interested in:
By sending data from their targeted audiences in Adobe Analytics into MFN, Crain was able to more clearly understand what topics, categories, and even story types were engaging readers in key parts of their coverage area.
Ways to support conversations for balancing innovation and stability in your news organization, essential considerations about this often overlooked topic, and guidance to include them in your technology decisions.
Successfully and efficiently marketing your work can be hard, especially for local news teams with limited resources, but marketing yourself to your audience is an essential skill for news organizations to drive revenue and promote sustainability.
