One issue that has emerged in recent years regarding transparency is so-called donor-advised funds — financial vehicles that manage charitable donations made by individuals, families or organizations and under law do not have to disclose the identify of those contributors. The funds have become controversial because they can be a way for people or foundations to finance media without being individually identified.
About 20 percent of foundations surveyed said they assist media projects with donor-advised funds. Of those, half said they disclose the source of those funds. One private foundation said it discloses the source “if targeted to the media project; not if general operating funds.” The source of donor funds is revealed by a community foundation surveyed, “unless the fund is designated anonymous.”
| Yes | No | |
|---|---|---|
| Does your foundation ever support media projects with donor-advised funds? | 19% | 60% |
| Does your nonprofit media ever receive contributions from donor-advised funds? | 47% | 28% |
Data Source: Surveys conducted 2015. Questions: Foundations- Do you fund media projects using donor-advised funds? Nonprofit Media-Have you ever received contributions from donor-advised funds, which are charitable organizations administered by third parties to manage the charitable contribution of an organization, family or individuals?
American Press Institute
On the nonprofit media organization side, however, the numbers are slightly different and less transparent. Nearly half of the nonprofit news organizations surveyed said they get funding from donor advised funds. Of the organizations that do, 4 in 10 said they disclose both the fund and the source of the contributions. A third said they reveal only the name of the donor advised fund.
Share with your network
- Charting new ground: The ethical terrain of nonprofit journalism
- Don’t compromise standards to please funders
- Download a PDF and topline results: The ethical terrain of nonprofit journalism
- Methodology for our survey of media and funders
- Essays on the ethics of funders and nonprofit media
- Check out funders and maintain editorial firewall
- A look at the landscape of nonprofit journalism
- Create clear rules to avoid obvious dangers
- Motivations and potential conflicts of those who fund news organizations
- Unrestricted funding vital for journalism
- What metrics and outcomes funders ask for from news organizations
- How news organizations disclose relationships with funders
- Balanced approach can work, despite perception problems
- When individuals behind a donation are unknown, how news organizations proceed
- How news organizations handle disclosure and transparency of funding
- Few news organizations have written guidelines about outside funding of news
- How often funders get to review content before it is published
- How much funders specify the content news organizations produce
- The nature of grants that fund nonprofit news organizations
- Most funders think donations to news organizations meet their objectives
You also might be interested in:
By sending data from their targeted audiences in Adobe Analytics into MFN, Crain was able to more clearly understand what topics, categories, and even story types were engaging readers in key parts of their coverage area.
Ways to support conversations for balancing innovation and stability in your news organization, essential considerations about this often overlooked topic, and guidance to include them in your technology decisions.
Successfully and efficiently marketing your work can be hard, especially for local news teams with limited resources, but marketing yourself to your audience is an essential skill for news organizations to drive revenue and promote sustainability.
