Featured Report

Case studies, like the ones in our 2025 impact report, are an opportunity to highlight those findings and spotlight some of the organizations that have partnered with API to collaborate, innovate and advance solutions for their communities. 

The Houston Chronicle created small-scale experiments that tested how strategically work with a creator while navigating potentially thorny issues around ethics, control and impact. In this series, they walk you through what they did.

As research continues to inform this slice of the news industry, we’ll continue learning, too. Who gets to be called a journalist in 2025 and beyond? What is the future of trustworthy information, especially considering the access to and trust for online content creators? How might journalism adapt to the rise, or co-opt the styles, of news influencers?

We’ll look at how newsrooms and their creator partners can use engagement tools on Instagram, TikTok and YouTube to deepen audience connection. Each of these platforms offers its own features that, when used intentionally, can help build trust.

Leaning into local identity and history can move our journalism from ‘we provide facts alone’ to ‘we provide facts and serve other important community functions.’

After a six-month pilot of an ecosystem-wide local news advisory committee, we’re sharing a multi-part perspective series on this effort: an outgrowth of our deep, three-year commitment to the Pittsburgh media ecosystem, which included two learning cohorts, a dozen community listening sessions and now this committee.