Our Mission
We support local and community-based media through research, programs and products that foster healthy, responsive and resilient news organizations.
Our Areas of Focus
We work to ensure all people have the information they need to make decisions and thrive.
We mentor journalism professionals toward integrating diversity, equity, inclusion and belonging in every aspect of their work.
We support news organizations as they build trusted relationships with their communities.
We provide news organizations with the tools and resources they need to think creatively and achieve overall wellness.
Featured Research
When a large U.S. newspaper cuts print publication days or curtails home delivery, headlines may scream media apocalypse. But for years, newspapers here and there [...]
Journalists have a reputation for dismissing data about their stories. But it’s undeserved. After all, the axiom “if it bleeds, it leads” describes a newsroom [...]
Launching a paywall is easy. Pivoting a whole business from an advertising-centric mindset to one focused on reader revenue is not. Despite 10 years of [...]
When Journal Star executive editor Dennis Anderson created a reader advisory board with residents of Peoria’s predominately African American South Side in 2014, he knew [...]
Special Editions & Series
Steps news organizations can take to set up their own community advisory committees based on lessons from the Pittsburgh Inclusion Index cohort.
As digital platforms and their users continue to grow and change, the ways news outlets build strategies around them will, too. These are themes we believe are key for digital transformation and sustaining and growing local news.
Newsroom experiments unearthed many ideas and epiphanies, including a roadmap for an influencer collaboration. We’ll walk you through each step, offering action items, resources and tips from newsrooms who have already worked through this process.
API Products & Programs
Helping journalists and media leaders transform their local news businesses to better serve diverse communities
Improving how newsrooms cover communities of color by assessing seven areas to reveal inequitable practices
