Our Mission
We equip local media to build trusted, resilient, people-first organizations capable of navigating change and strengthening civic life in their communities.
We strengthen the relationship between news organizations and their communities by fostering civic discourse, supporting press freedom and ensuring people have the trusted information they need to participate in civic life.
We help local news organizations build people-centered, adaptive and inclusive cultures that can navigate change and lead in an AI-supported future.
We develop actionable insights, tools and operational strategies that support sustainable, innovative and data-informed news organizations.
Featured Research
When a large U.S. newspaper cuts print publication days or curtails home delivery, headlines may scream media apocalypse. But for years, newspapers here and there [...]
Journalists have a reputation for dismissing data about their stories. But it’s undeserved. After all, the axiom “if it bleeds, it leads” describes a newsroom [...]
Launching a paywall is easy. Pivoting a whole business from an advertising-centric mindset to one focused on reader revenue is not. Despite 10 years of [...]
When Journal Star executive editor Dennis Anderson created a reader advisory board with residents of Peoria’s predominately African American South Side in 2014, he knew [...]
Special Editions & Series
Generational tension has always existed, of course, but today it is amplified by several factors, both in our communities and our newsrooms. We asked five summit participants to share more about the ways they are engaging and serving multigenerational audiences.
How four Nashville summit participants are fostering local identity within their communities and ways you can try similar efforts in your own newsroom.
Leaning into local identity and history can move our journalism from ‘we provide facts alone’ to ‘we provide facts and serve other important community functions.’
API Products & Programs
Helping journalists and media leaders transform their local news businesses to better serve diverse communities
Improving how newsrooms cover communities of color by assessing seven areas to reveal inequitable practices
