Our Mission
We support local and community-based media through research, programs and products that foster healthy, responsive and resilient news organizations.
Our Areas of Focus
We work to ensure all people have the information they need to make decisions and thrive.
We mentor journalism professionals toward integrating diversity, equity, inclusion and belonging in every aspect of their work.
We support news organizations as they build trusted relationships with their communities.
We provide news organizations with the tools and resources they need to think creatively and achieve overall wellness.
Featured Research
When Journal Star executive editor Dennis Anderson created a reader advisory board with residents of Peoria’s predominately African American South Side in 2014, he knew [...]
The first thing a reporter needs to know about collaborating with an ethnic media journalist, said Univision host Jorge Ramos, is not to call him [...]
This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]
When journalists talk about how they wish the public could recognize good reporting from bad reporting or even fakery, the subject often turns to whether [...]
Special Editions
Trusting News is sharing best practices for engaging audiences and building trust. How do you know what your community thinks of your work?
API’s Product Strategy team has hosted a series of training sessions to help newsrooms navigate the switch to GA4 ahead of the July 1 cutoff date.
In today’s digital world, journalists’ careers often rely on their online presence. But newsrooms must also face the harsh reality that many women journalists endure near constant harassment, abuse and threats online.
API Products & Programs
Helping journalists and media leaders transform their local news businesses to better serve diverse communities
Improving how newsrooms cover communities of color by assessing seven areas to reveal inequitable practices
