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American Press Institute relaunches main website, unveils new branding, messaging to better support media leaders
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NEED TO KNOW
The best ways to build sustainable platform strategies
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Be pragmatic
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Integrate distributed content into the newsroom process
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Build relationships with platform companies
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Launch platform-first sub-brands
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Leverage community and partnerships to be more effective
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We’re all in this together
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Distributed content: The best ways to build sustainable platform strategies
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