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Learn more about our 2024 Impact Report!

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    • Special Edition

      Bridging silos with scrums

    • Article

      Use historical records to deepen community coverage and find new revenue streams

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NEED TO KNOW

Revenue & Resilience

  • Series

    The next drink is on us: how we invited our readers into the newsroom and lived to tell the tale

    Our mingles normally draw anywhere from 20 to 40 people. At a recent one, we had the mayor, a bank vice president, several retirees, a young entrepreneur and the owners of the bowling alley hanging out in our office, all chatting with each other and our newspaper staff.

    October 11, 2024
  • Series

    How a quick-turn template for newsroom events can maximize your engagement efforts — and even bring in revenue

    Time was not on our side when planning this event, so it was essential that we made fast, decisive choices. This is where years of practice came in handy.

    October 11, 2024
  • Series

    4 ways outlets are convening community — and seeing loyalty and revenue follow

    We asked four summit participants to share more about the ways they are connecting with the rural communities they serve.

    October 11, 2024
  • Article

    Marking a decade of Metrics for News

    Liz Worthington has interacted with more than 800 publishers worldwide and worked directly with 400 of them over the past 10 years.

    September 18, 2024
  • Report

    Philanthropy and local opinion journalism: A civic opportunity

    Longtime philanthropic supporters of journalism are doubling down on local journalism specifically—and encouraging others to join them.

    September 5, 2024
  • Article

    How Metrics for News helped Crain Communications launch a newsroom in Michigan

    By sending data from their targeted audiences in Adobe Analytics into MFN, Crain was able to more clearly understand what topics, categories, and even story types were engaging readers in key parts of their coverage area.

    June 24, 2024
  • Special Edition

    Tech Strategies for News Leaders

    Ways to support conversations for balancing innovation and stability in your news organization, essential considerations about this often overlooked topic, and guidance to include them in your technology decisions.

    June 3, 2024
  • Special Edition

    Marketing for Local News

    Successfully and efficiently marketing your work can be hard, especially for local news teams with limited resources, but marketing yourself to your audience is an essential skill for news organizations to drive revenue and promote sustainability.

    March 4, 2024
  • Special Edition

    Prioritize Your Workload

    As news teams begin thinking about their election coverage plans, it may feel like adding more tasks to an already full plate, with a fraction of the staff and resources they once had. But that doesn’t have to mean figuring out how to do more with less — maybe it’s doing less with less.

    February 5, 2024
  • Special Edition

    The legal implications of generative AI

    We reached out to Danielle Coffey, the CEO of American Press Institute’s parent corporation, the News/Media Alliance, to learn more about the legal fight for news organizations’ rights with AI. 

    August 28, 2023
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  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    • Our Offerings
    • Areas of Focus
      • Civic Discourse & Democracy
      • Community Engagement & Trust
      • Culture & Inclusion
      • Revenue & Resilience
    • Content
      • Articles
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      • Special Editions & Series
      • Need to Know
      • API Media Inclusion & Impact Survey
      • All Resources
  • Products & Programs
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    • Table Stakes
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    The power of intergenerational storytelling to solidify community and effect change

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    Trauma-informed leadership: How psychological safety can enhance journalistic well-being

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