Study

As the economics of journalism continue to evolve, a defining question about the future is whether the news media can create content that consumers are willing to pay for or donate to directly. Central to answering that question is understanding the behavior of what many publishers call the next generation of news audiences: Millennials and Gen Z. This report examines in detail who among these audiences pay for or donate to news, how these payers or donors get news, and what topics or interests drive that behavior.

A summary of API's Inclusion Index work in Pittsburgh, starting with the cohort’s inclusion scores and ending with recommendations for effective ways they can work as a whole to improve the Pittsburgh media ecosystem.

Millennials and members of Generation Z will soon become the industry’s dominant generations of news consumers and subscribers. What news topics do they follow most often, and how do they get that coverage? 

Gen Z and Millennials use a variety of media to get news Even with signs of fatigue and worry about being online, Americans ages 16 […]

A new in-depth survey of 16- to 40-year-olds shows that members of the Gen Z and Millennial generations are active consumers of news and information, […]

The deep divides over trust in the news media are usually portrayed as largely ideological. Democrats are seven times more likely than Republicans to say […]

As the future of the news focuses more on reader revenue as its economic model, retention of subscribers and members is becoming more critical. It […]

The vast majority of Americans value their right, as well as that of the press, to question authority figures. But only a third have a […]

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs […]