We developed a worksheet with a series of planning questions to get you started with conceiving and creating events that are right for your audience.
Consider sitting down with a few creative collaborators from across your organization to tackle these questions together.
Share with your network
- The best strategies for generating revenue through events
- Build your events strategy around your existing strengths
- Leverage existing news audiences for events and grow new ones
- Identify and hold off other event-marketing competitors
- How to take a creative approach to events revenue for publishers
- Weigh different pricing strategies for events
- Go all-in on event promotions
- Strategy worksheet: Make your events plan
- Appendix: Organizations in this report
- Appendix: More resources on journalism events
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When we began asking what kind of stories still mattered to Baca County, we realized many of them weren’t “breaking news” but generational memory. And the paper was the last remaining platform that treated those memories with care and context.
Leaning into local identity and history can move our journalism from ‘we provide facts alone’ to ‘we provide facts and serve other important community functions.’
Here are a few ideas for activating your archives that participants brought to the recent API Summit on Local History, Community and Identity in Nashville — plus some ideas we all brought home to try out in the weeks and months to come.
