This survey of more than 4,100 recent newspaper was large enough to break down some differences within the population:
- Medium of preference: How digital subscribers differ from print subscribers
- Age: How younger subscribers compare to older subscribers
- Market size: How new subscribers in small towns and big cities are different
- Political views: What drives Republicans or Democrats to subscribe to local news
Share with your network
Paths to subscription
You also might be interested in:
The study’s findings likely align with news engagement behavior you’re already noticing, but the data across age groups shows these shifts cannot be written off as a passing trend that younger generations will age out of. Here are four key takeaways and what they mean for local news.
This report draws on a nationally representative survey of teens ages 13–17 and adults 18 and older, providing one of the most comprehensive, generationally comparative looks at how Americans navigate an increasingly complex news, information and media ecosystem.
Local News Day highlights five ways these organizations matter within their communities. We’ve rounded up some of our favorite examples of this work in each category.
