This survey of more than 4,100 recent newspaper was large enough to break down some differences within the population:
- Medium of preference: How digital subscribers differ from print subscribers
- Age: How younger subscribers compare to older subscribers
- Market size: How new subscribers in small towns and big cities are different
- Political views: What drives Republicans or Democrats to subscribe to local news
Share with your network
Paths to subscription
You also might be interested in:
When the tools, economics and expectations around AI are all still moving, knowing where you actually stand is a far better place to lead from than false confidence or uncertainty.
There are three tactical ways local newsrooms can be the conveners for their communities: designing for human connection, designing for everyday usefulness and designing for joy, curiosity and surprise.
How do we bridge that gap between the standard KPIs and those mushier signals of your work’s impact — how can you identify and quantify what’s changing in the lives and perceptions of the communities you serve?
