News Blog

American Press Institute seeks a part-time, client-facing independent contractor to provide customer support to our newsroom partners using API’s products, Metrics for News and Source Matters, for the remainder of 2026, with an option to extend through 2027.

News leaders who say they want their journalism to help people make decisions and thrive must help their community maintain a sustainable relationship with civic information, which is very different from a newsroom that aims to get people to consume more information.

To understand what’s working and what challenges newsrooms continue to face, API spoke to people from The Boston Globe, The Texas Tribune, the Minnesota Star Tribune and The Seattle Times about their strategies around subscriptions and membership.

Here are three shifts in how journalists and news leaders like you can see impact differently, build better impact practices, and turn impact into better decisions.

Americans already see local news as the best source of useful information, and they turn to it most for key topics that affect their daily lives. Make these coverage areas your audience regularly needs or relies on more visible to better show your unique value.

In addition to equipping local newsrooms, this partnership establishes a shared measurement framework and a network-level dashboard that helps APFJ see patterns across publishers.

This week’s action: Add an element to a story that communicates the reporting process.

Identify one local creator your newsroom could learn from.

Whether it’s an engaging personality breaking down complicated news on YouTube, a streamer testing their limits on an obstacle course or a short film series that meets people where they’re at, content consumption is fragmented — but also gives newsrooms an opportunity to create niche content that can succeed if paired with the right distribution strategy.

Design coverage for younger audiences, not just about them.