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    • Special Edition

      Stop treating younger people as future audiences

    • Article

      What teens are saying about the content they trust — and how local news can engage them

    See all resources
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NEED TO KNOW

News Blog

News BlogElena Kapintcheva2023-03-15T20:30:31-04:00
  • Special Edition

    Stop treating younger people as future audiences

    Design coverage for younger audiences, not just about them.

    read more
  • Three high school students and two adults hold broadcast equipment while posing for a photo
    Article

    What teens are saying about the content they trust — and how local news can engage them

    If you want to know how to reach teens and young adults, ask young journalists and the folks who work with them.

    read more
  • Series

    How positive recognition coverage creates new revenue and strengthens youth trust

    When you shine a positive spotlight on youth by letting them tell their own stories, you can build trusted relationships and engage news’ next generation.

    read more
  • Series

    Connecting youth journalism to a broader funding landscape

    Building and framing media training programs as youth development opportunities can unlock larger, much-needed sources of revenue.

    read more
  • Series

    Share local news coverage with classrooms to spark civic engagement and boost fundraising efforts

    Lookout’s classroom and teacher initiatives extend its mission across generations — and provide a new source of revenue.

    read more
  • Series

    A blueprint for expanding journalism access in high schools

    Journalism for All, a replicable model that brings journalism education and paid opportunities to underserved schools, grows tomorrow’s reporters, subscribers and news consumers.

    read more
  • Series

    4 ways local news can grow and fund youth engagement programs

    We gathered news leaders and non-news experts to discuss what it looks like to build sustainable youth engagement efforts into their coverage and fundraising. We asked four summit participants to share more about the ways they are funding experiments with youth engagement in their communities.

    read more
  • Special Edition

    Don’t assume trust; demonstrate it

    Trust in local news organizations isn’t a given, especially among younger audiences. You can’t assume that your community will automatically give you more authority than other news sources.

    read more
  • Special Edition

    How local newsrooms can adapt to changing news habits

    We're making new Media Insight Project research actionable for local news leaders, offering a tactic you can try each week, supported by the study’s findings.

    read more
  • Special Edition

    Managing a psychologically safe workplace

    Psychological safety within the newsroom can encourage people to ask for help, surface new ideas or challenge assumptions with honesty and clarity.

    read more
12Next

editor’s pick

  • The legal implications of generative AI
    Tags: Revenue & Resilience
  • An illustration of an open envelope on top of a laptop surrounded by computer icons
    Newsletter strategies to build retention, trust and revenue
    Tags: Revenue & Resilience
  • American Press Institute’s community listening sprint awards $15,000 in grants to five news organizations
    Tags: Community Engagement & Trust
  • API launches Civic Discourse and Community Voices Fund to enable local news experiments
    Tags: Civic Discourse & Democracy
  • Four questions to prompt creativity
    Tags: Culture & Inclusion

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  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
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  • Resources
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      • Civic Discourse & Democracy
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  • Article

    What teens are saying about the content they trust — and how local news can engage them

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    4 takeaways for local news leaders from a study on news consumption by U.S. teens and adults

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