The American Press Institute developed this worksheet as a guide to getting you started with identifying a topic and building a single-subject news site.
Before starting, be sure you’ve read this Strategy Study.
Consider sitting down with a few creative collaborators from across your organization to tackle these questions together.
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How to build audiences with single-subject news products
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Case studies, like the ones in our 2025 impact report, are an opportunity to highlight those findings and spotlight some of the organizations that have partnered with API to collaborate, innovate and advance solutions for their communities.
As research continues to inform this slice of the news industry, we’ll continue learning, too. Who gets to be called a journalist in 2025 and beyond? What is the future of trustworthy information, especially considering the access to and trust for online content creators? How might journalism adapt to the rise, or co-opt the styles, of news influencers?
What if we started looking at our output as a product, not a service? Too often, we think "product" means a fancy app or a new website. But product isn’t about tech. It’s about intention.
