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What if we started looking at our output as a product, not a service? Too often, we think "product" means a fancy app or a new website. But product isn’t about tech. It’s about intention.
When we began asking what kind of stories still mattered to Baca County, we realized many of them weren’t “breaking news” but generational memory. And the paper was the last remaining platform that treated those memories with care and context.
Leaning into local identity and history can move our journalism from ‘we provide facts alone’ to ‘we provide facts and serve other important community functions.’
