Jennifer Maerz is an API contributing writer. She is a digital media strategy consultant and was formerly the editor-in-chief of The Bold Italic and music editor at SF Weekly.
More from the author
To reach Millennials, publishers have to employ some and listen to them
There aren’t special code words — like sprinkling a few emojis or ICYMIs — that unlock a Millennial readership. The investment in reaching this demographic [...]
Make your news relevant to Millennials by developing an approachable writing voice
"Sometimes with longer news events that have a larger scope, I'll learn about them through The Daily Show or some other outlet that I use more [...]
Make room for new products and startup units within your legacy organization to reach Millennials and other new audiences
From Gannett to The Charlotte-Observer, The Chicago Tribune, and The Sarasota Herald-Tribune, legacy media companies are seeing value in creating lightweight, startup-style spinoffs that approach [...]
