Thinking about any potential new product should start with identifying the audience and its needs. Consider the major annual events in your community, the popular [...]
Once publishers have an idea of the potential audience segments for niche apps in their market, they need to look internally at the resources and [...]
If you aren’t familiar with user-centered design, you can infer a lot just from the name. It is a process that puts the intended users [...]
Now you have a pretty good idea of a mobile product you might build. You know what your audience wants, what your staff can sustain, [...]
Steve Jobs famously told the team building the first Macintosh computer in the early 1980s, “Real artists ship.” That motto echoes as the delivery of [...]
In the earlier chapters we have shown why targeting a niche audience with a specialized mobile product is a powerful model that fits the modern [...]
We developed a worksheet with a series of planning questions to get you started with conceiving and creating niche mobile products that are right for [...]
Amy Webb thinks a lot about how emerging tech might affect the news industry, from anticipatory computing to the increased usage of smart virtual personal [...]
In recent years news publishers have grappled with an uncomfortable realization: The traditional revenue streams of display advertising and reader subscriptions may not be sufficient [...]
The potential for native advertising is enormous. For some publishers it’s already more than just potential — BuzzFeed draws all of its revenue from the [...]
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