Sponsored content / native advertising appears in many ways. There is no single form, but rather a continuum from banner ads to social media content [...]
There are four distinct models that we’ve seen so far, each with varying levels of involvement from the publisher and brand: Underwriting model: The brand [...]
The resounding consensus we heard from summit participants was that upholding the publisher’s own brand and integrity, and thereby its readers trust, is an important [...]
As we noted in our discussion of the four business models for sponsored content, there are varying levels of involvement from the brand and the [...]
Most publishers at our summit said they track all the typical content metrics when measuring the reach of sponsored content — views, unique visitors, time [...]
Even the best experts we gathered for our summit acknowledged some areas where knowledge is missing. Reader impact: For one, it’s difficult to know what [...]
We asked participants in our Thought Leader Summit on sponsored content to give us some specific information via a survey. Here were their responses: Publishers [...]
Related reading We recommend the following resources and articles that were based on or closely related to our sponsored content summit discussion. Defining and mapping [...]
As publishing has moved to digital forms, journalists have discovered it is quite possible — and sometimes preferable — to tell a news story without [...]
You may encounter media today from any number of sources, from traditional news sources to social media to email. How do you know what to [...]
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