News Blog

At the American Press Institute, we believe the need for more engaged and informed communities will continue to grow. It’s why we focus on the role the press can play in community and civic life, and in facilitating discussions across communities with all of their varied voices and constituencies.

Table Stakes organizations of all media types found success by diversifying their revenue. They did this by developing strategies based on the audience funnel, moving from ad-supported journalism to subscriber- or member-supported journalism, and seeking philanthropic funding.

A culture of experimentation can also help more people feel invested in organizational success and foster innovation, as you have more people contributing their ideas.

As digital platforms and their users continue to grow and change, the ways news outlets build strategies around them will, too. These are themes we believe are key for digital transformation and sustaining and growing local news.

Once API’s influencer cohort ended their experiments last fall, they were encouraged to expand their retrospective beyond assessing what worked and what didn’t, instead considering value creation questions.

When it comes to getting the content out the door, what are the associated steps? The API cohort found this to be a good workflow.

Partnering with local influencers enables news outlets to reach highly engaged, trusted voices within specific communities to foster greater trust. These influencers play a key [...]

Exploring these ethical questions will not only help you have more confidence in your collaboration and promote transparency with your community but will provide guideposts to choosing the right people to work with.

Our hope is that this guide can demystify and derisk influencer collaborations for newsrooms and get more of you on a path to responsible experimentation.

The American Press Institute is hiring a new Director of Community Engagement to serve as the institute’s subject matter expert on how local journalism can meet community needs through sustained connection and convening.