Charts

Print payers Digital payers Visit its website 38% 61% Use its app 13% 49% Regularly share its content with others 55% 43% Follow it on [...]

Who pays for news, and why do people subscribe? 53% of adults pay for news (not including cable TV bundles) 54% of payers subscribe to [...]

Newspaper subscribers Other news subscribers Actively seek out news 79% 67% Get news multiple times a day 82% 71% Very or extremely important to them [...]

Newspaper subscribers Other news subscribers National politics or government 66% 58% Traffic and weather 49% 56% Sports 27% 24% Crime and public safety 22% 24% [...]

Newspaper subscribers Other news subscribers 3 months or less 11% 23% 6 months 5% 5% Last year 11% 16% 2 to 5 years 19% 24% [...]

Payers Nonpayers Watch, read, hear, or see news multiple times a day 77% 56% Say very/extremely important to keep up with news 60% 37% Actively [...]

Percent of nonpayers Social media sites 76% AM/FM radio 76% Cable or satellite television 71% News apps for your smartphone or tablet 37% Digital news [...]

Payers Nonpayers Easy to find information you care about 72% 63% News and information very/completely reliable 61% 43% Easy to get similar news from other [...]

18-34 year olds 35-49 year olds 50-64 year olds 65 years old and older Not interested enough in the content 49% 39% 33% 27% Too [...]

Newspaper subscribers Other news subscribers My friends or family used it 46% 34% I was looking for a news source that covers a particular topic/issue [...]