We developed a worksheet with a series of planning questions to get you started with conceiving and creating events that are right for your audience.
Consider sitting down with a few creative collaborators from across your organization to tackle these questions together.
Share with your network
- The best strategies for generating revenue through events
- Build your events strategy around your existing strengths
- Leverage existing news audiences for events and grow new ones
- Identify and hold off other event-marketing competitors
- How to take a creative approach to events revenue for publishers
- Weigh different pricing strategies for events
- Go all-in on event promotions
- Strategy worksheet: Make your events plan
- Appendix: Organizations in this report
- Appendix: More resources on journalism events
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As digital platforms and their users continue to grow and change, the ways news outlets build strategies around them will, too. These are themes we believe are key for digital transformation and sustaining and growing local news.
The next API Local News Summit will be on how local and community-based media might engender a local identity and embrace their geography and history. We’ll help news leaders consider how they contribute to a community’s well-being by fostering a sense of place — and how, when done with care, this might offer new ways to sustain local news.
This guide features strategies tested and proven by local news organizations that participated in the Table Stakes Local News Transformation Program along the themes of product thinking, revenue, engaged journalism, collaboration and managing change.
