News Blog

What I didn’t know, but would quickly learn, is how uncomfortable and personal the discussions could get and, despite it all, how dedicated the committee was to making the process work.

After a six-month pilot of an ecosystem-wide local news advisory committee, we’re sharing a multi-part perspective series on this effort: an outgrowth of our deep, three-year commitment to the Pittsburgh media ecosystem, which included two learning cohorts, a dozen community listening sessions and now this committee.

Through its 2025 Revenue Experiments Learning Cohort, API will support the eight local and community news organizations — all alumni of the U.S.-based Table Stakes Local News Transformation Program — with peer-learning calls to help them clarify their experiments, share ideas, and define effective tactics and strategies.

The selected organizations are U.S. local and community-based media organizations that are alumni of the U.S.-based Table Stakes program and participated in the API Local News Summit for Belonging and Collaboration in July 2024.

Live events are an attractive platform for many local news organizations — they build brand awareness and trust, bring the community together and, of course, can be a source of revenue.

Examples of how newsrooms have spun up live events, products and third spaces to experiment with new sources of revenue while fostering community belonging.

Participating news organizations will receive $3,000 to establish connections and collaborate with local influencers or trusted messengers.

As research continues to inform this slice of the news industry, we’ll continue learning, too. Who gets to be called a journalist in 2025? What is the future of trustworthy information, especially considering the access to and trust for online content creators? How might journalism adapt to the rise, or co-opt the styles, of news influencers?

An agenda-planning tool developed by NEP based on the experiential learning cycle has four stages that break down ways adults connect with information and what kind of activities can support their learning.

All news outlets have stories that are central to the mission of their work, but aren’t necessarily the most popular with readers. Data gathered from tools like MFN can help find creative ways to maintain this important coverage in a way that resonates with the audience.