News Blog

We spoke with seven creators who have worked with both local and national newsrooms, and two who were hired to create content for social media sites. One theme came through clearly: successful newsroom-creator partnerships depend on mutual trust, creative freedom and a shared respect for how audiences connect online.

As the American Press Institute marks 80 years, we’ll honor our legacy by continuing to respond to the evolving needs of news leaders. Our upcoming API Local News Summits will explore three critical places where democracy and sustainability intersect.

Welcome to the Need to Know: Training Edition! Your monthly curated list of professional development resources for journalists and news leaders. Get the scoop on early-2026 fellowship opportunities.

It’s been a busy year for us: we held three API Local News Summits, built out a comprehensive guide to partnering with influencers, encouraged experiments with grants and cohorts, and supported news organizations with our products.

Creators understand what many newsrooms still struggle with: People want to learn from experts, but they also want to experience things alongside them. Audiences want [...]

We can’t ignore the power these creators wield. We feel the industry’s headwinds, and we know we must find new ways to connect with new audiences — and, hopefully, show them that quality journalism is worth paying for. Here's how we did it while keeping editorial standards intact.

Shawn Singh spoke with API to share more about his experience working with the Chronicle on three Instagram Reels, including what worked, what differentiated this partnership from other brand deals and what it meant to him to align his brand with a local news organization.

In the API Learning Cohort, and from our own conversations and research, we realized one of the most important decisions you’ll make is choosing who to partner with. Here are some things to consider.

The Houston Chronicle created small-scale experiments that tested how strategically work with a creator while navigating potentially thorny issues around ethics, control and impact. In this series, they walk you through what they did.

Although we caution against relying solely on financial conversion metrics to measure the success of partnering with a creator, setting a secondary goal can be beneficial — especially when you’ve defined, or redefined, conversion for a creator-newsroom collaboration.