The American Press Institute developed this worksheet as a guide to getting you started with identifying a topic and building a single-subject news site.
Before starting, be sure you’ve read this Strategy Study.
Consider sitting down with a few creative collaborators from across your organization to tackle these questions together.
Share with your network
How to build audiences with single-subject news products
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This report draws on a nationally representative survey of teens ages 13–17 and adults 18 and older, providing one of the most comprehensive, generationally comparative looks at how Americans navigate an increasingly complex news, information and media ecosystem.
Local News Day highlights five ways these organizations matter within their communities. We’ve rounded up some of our favorite examples of this work in each category.
Case studies, like the ones in our 2025 impact report, are an opportunity to highlight those findings and spotlight some of the organizations that have partnered with API to collaborate, innovate and advance solutions for their communities.
