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    • Special Edition

      Use history as a rallying point

    • Article

      Join our API Local News Summit on Inclusion, Belonging and Local Leadership

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NEED TO KNOW

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News BlogElena Kapintcheva2023-03-15T20:30:31-04:00
  • Webinars

    How influencer collaborations can help news deepen community connection

    Tuesday, September 23 · 2 - 3pm EDT | Register here

    Join the American Press Institute’s Liz Worthington to learn about how a collaboration toolkit can help prepare your newsroom for working with influencers and trusted messengers in your community, grow audiences and improve engagement.

    read more
  • Special Edition

    Use history as a rallying point

    By connecting generations and harnessing history to tell the story of Baca County, the Plainsman Herald has found new revenue sources, partnerships with community and historical organizations and a path forward to serving its community.

    read more
  • Need to Know

    Covering political violence

    Coverage considerations in a perilous time  America has entered “a new era of political violence,” The Washington Post’s Naftali Bendavid writes in the wake of [...]

    read more
  • Need to Know

    The potential for bundles in local news

    Brainstorming the bundle The New York Times this week announced a new four-user subscription bundle for families or friends. Each user has their own login, [...]

    read more
  • Special Edition

    Three frameworks to serve younger audiences

    We’ve seen early wins: Our next-gen audience (ages 18–44) grew from 3,900 to 32,500 – a 733% growth in six months. If a small BIPOC-led newsroom like ours can reimagine itself as a dynamic cross-generational platform, others can too.

    read more
  • Special Edition

    Connect across generations

    Reaching younger audiences has long been a challenge for media organizations. As platforms evolve, trust in news shifts and news avoidance grows, it can feel especially difficult to connect with and serve multigenerational audiences in an authentic and sustainable way. How can news leaders do their part to represent and include community perspectives from members of different age groups?

    read more
  • Need to Know

    Explaining the inexplicable

    Make it make sense Journalists are in the sense-making business. But the job is harder when things become more unpredictable and inexplicable. On both fronts, [...]

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  • Series

    Overcoming assumptions: How to facilitate successful multi-generational collaboration

    For us, we knew one of our biggest hurdles to success would be challenging the assumptions, both spoken and unspoken, we held for others. Here’s what we’ve learned over the past three years of gathering multigenerational problem-solvers.

    read more
  • Series

    Connect young people with community leaders to shape civic engagement

    We’ve seen students become more confident and eager to get involved in their communities when we provide nonpartisan information that equips students for conversations with local officials and createe the space for them to connect with those local leaders.

    read more
  • Series

    How a community saved the Plainsman Herald — and what we learned about bridging generations

    When we began asking what kind of stories still mattered to Baca County, we realized many of them weren’t “breaking news” but generational memory. And the paper was the last remaining platform that treated those memories with care and context.

    read more
12Next

editor’s pick

  • The legal implications of generative AI
    Tags: Revenue & Resilience
  • An illustration of an open envelope on top of a laptop surrounded by computer icons
    Newsletter strategies to build retention, trust and revenue
    Tags: Revenue & Resilience
  • American Press Institute’s community listening sprint awards $15,000 in grants to five news organizations
    Tags: Community Engagement & Trust
  • API launches Civic Discourse and Community Voices Fund to enable local news experiments
    Tags: Civic Discourse & Democracy
  • Four questions to prompt creativity
    Tags: Culture & Inclusion

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  • About
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    • What We Do
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    • Meet Our Team
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  • Resources
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      • Civic Discourse & Democracy
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    Join our API Local News Summit on Inclusion, Belonging and Local Leadership

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    Partnering with community members isn’t just about trust in news — it shows local civic health belongs to all of us

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