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News BlogElena Kapintcheva2023-03-15T20:30:31-04:00
  • Need to Know

    Why Thanksgiving journalism feels less predictable this year

    A very 2025 Thanksgiving Thanksgiving journalism is almost a genre in itself, with much of it falling into the “how to” category. But this year [...]

    read more
  • Special Edition

    How to adapt a creator mindset for your newsroom

    Creators understand what many newsrooms still struggle with: People want to learn from experts, but they also want to experience things alongside them. Audiences want [...]

    read more
  • Need to Know

    The dual purpose of Trump’s insults

    The insult agenda  The story of President Trump lashing out at Bloomberg reporter Catherine Lucey on Air Force One — telling her “Quiet, piggy” — [...]

    read more
  • Need to Know

    Lessons from the FOIA front

    Learning from frequent FOIA filers At a time when public officials are demonstrating greater resistance to requests from reporters seeking government information, Freedom of Information [...]

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  • Special Edition

    The uneasy art of collaborating with influencers

    We can’t ignore the power these creators wield. We feel the industry’s headwinds, and we know we must find new ways to connect with new audiences — and, hopefully, show them that quality journalism is worth paying for. Here's how we did it while keeping editorial standards intact.

    read more
  • Need to Know

    What’s your role in news?

    Identifying communities’ news roles  Are you a documenter? A facilitator? A sensemaker? The Journalism + Design Lab has published a new “framework” for how people [...]

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  • Special Edition

    An influencer reflects on his partnership with the Houston Chronicle

    Shawn Singh spoke with API to share more about his experience working with the Chronicle on three Instagram Reels, including what worked, what differentiated this partnership from other brand deals and what it meant to him to align his brand with a local news organization.

    read more
  • Special Edition

    How a local newsroom got started in working with influencers

    In the API Learning Cohort, and from our own conversations and research, we realized one of the most important decisions you’ll make is choosing who to partner with. Here are some things to consider.

    read more
  • Special Edition

    Experimenting with Creators

    The Houston Chronicle created small-scale experiments that tested how strategically work with a creator while navigating potentially thorny issues around ethics, control and impact. In this series, they walk you through what they did.

    read more
  • Report

    3 examples of conversion wins from newsroom-creator partnerships

    Although we caution against relying solely on financial conversion metrics to measure the success of partnering with a creator, setting a secondary goal can be beneficial — especially when you’ve defined, or redefined, conversion for a creator-newsroom collaboration.

    read more
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