News Blog

Creator disruption The degree to which the creator phenomenon is rapidly disrupting traditional media has been on display in recent weeks. A legacy media executive, [...]

Tuesday, September 23 · 2 - 3pm EDT | Register here

Join the American Press Institute’s Liz Worthington to learn about how a collaboration toolkit can help prepare your newsroom for working with influencers and trusted messengers in your community, grow audiences and improve engagement.

By connecting generations and harnessing history to tell the story of Baca County, the Plainsman Herald has found new revenue sources, partnerships with community and historical organizations and a path forward to serving its community.

Coverage considerations in a perilous time  America has entered “a new era of political violence,” The Washington Post’s Naftali Bendavid writes in the wake of [...]

Brainstorming the bundle The New York Times this week announced a new four-user subscription bundle for families or friends. Each user has their own login, [...]

We’ve seen early wins: Our next-gen audience (ages 18–44) grew from 3,900 to 32,500 – a 733% growth in six months. If a small BIPOC-led newsroom like ours can reimagine itself as a dynamic cross-generational platform, others can too.

Reaching younger audiences has long been a challenge for media organizations. As platforms evolve, trust in news shifts and news avoidance grows, it can feel especially difficult to connect with and serve multigenerational audiences in an authentic and sustainable way. How can news leaders do their part to represent and include community perspectives from members of different age groups?

Make it make sense Journalists are in the sense-making business. But the job is harder when things become more unpredictable and inexplicable. On both fronts, [...]

For us, we knew one of our biggest hurdles to success would be challenging the assumptions, both spoken and unspoken, we held for others. Here’s what we’ve learned over the past three years of gathering multigenerational problem-solvers.

We’ve seen students become more confident and eager to get involved in their communities when we provide nonpartisan information that equips students for conversations with local officials and createe the space for them to connect with those local leaders.