News Blog

Trusting News is sharing best practices for engaging audiences and building trust. How do you know what your community thinks of your work?

The Mobilizing News sprint for Table Stakes alumni will challenge participating teams to center community in their outreach, relationships and reporting. 

Opinion editors today are actively engaged in demonstrating to their publishers that their content contributes to the bottom line. While they say their primary mission is to inform the community, engage in meaningful discourse and influence outcomes, they also see reader data, and reader revenue, as an important part of their work.

We invited newsroom leaders to talk about their transition to GA4 and I’ve pulled together some highlights of our conversation.

The American Press Institute is excited to announce that Jan Ross P. Sakian has joined API’s team as a Program/Community Manager. Sakian will work within the [...]

Ragland offers a “starter pack” for journalists to begin addressing burnout, although she notes that it’ll be difficult to level up until news organizations align in their vision and strategy to serve and support the whole journalist and not just the work of that journalist. 

Vu will work on conducting user research, gathering data and turning it into user insights.

One of the first comments we heard from newsrooms who started setting up a GA4 instance — aside from, “Why, Google … why?!” — was “Where are my reports?”

For the rest of us, the bottom line is: If you’re stressed about losing a year’s worth of growth analysis, know that you’re not alone. Everyone’s in the same boat.

As part of API's work, we are “passing the mic” to people in opinion sections and out to share what they are doing on this topic.